There will be a new King every day, Monday through Friday. No Kings on the weekend. On the weekend, I am The King. Just don't tell Bonnie.

If you see your name in the "Who's The King?" box at the bottom of the Hotlist (I know. We put it there on purpose so you would have to go through the Hotlist first. My mother raised no fools), you are The King. For 24 hours. Simple as that.

In order to claim your Kingly Fortune, you must follow these simple rules.

(1) You must contact us within 24 hours of the time you are named The King. In the US and Canada, you can call your order in, toll-free at (800) 874-7400. Or, you can FAX us at (781) 395- 2034 with your order. Or, you can EMail us your order. Or order through our Online Catalog. No matter how you place your order, you must mention that you are The King. You will get 29% off the single most expensive item in your order.

(2) The 29% savings is deducted from the retail price of one item. No other coupons or offers may be used in conjunction with The King prize. And, it does not apply to previously placed orders.

(3) Each day, we will crown a new King. The King's name is selected at random from our customer base. The King will only be The King once. So, keep your eyes peeled.You don't want to miss your chance.

(4) Sometimes The King will really be a Queen. This contest is open to all customers, regardless of sex. We are an equal-opportunity Kingdom.